


Classic wristwatch
Floating Ring is a conceptual product experience crafted to reflect elegance, innovation, and intentional simplicity. The design explores a seamless balance between form and function—highlighting the wearable’s lightweight design and futuristic features through thoughtful visuals and refined motion.
Every section is structured to guide the viewer through a calm, immersive journey. Soft gradients, spacious layouts, and fluid transitions create an atmosphere of clarity and sophistication. The interface is intentionally minimal, allowing the product’s design and purpose to speak for itself while maintaining a cohesive brand narrative.
Client
Michile Johnson
Year
2025
Category
Branding




Challenge
Reinvent the traditional wristwatch with modern craftsmanship, maintaining the timeless appeal while subtly integrating smart enhancements. The challenge was to bridge tradition and innovation while keeping the design timeless.


Outcome
The Classic Wristwatch honors iconic design while introducing refined smart capabilities. Its black strap and balanced proportions reinforce elegance, ensuring users experience both heritage and modern utility without disruption.




More Projects



Classic wristwatch
Floating Ring is a conceptual product experience crafted to reflect elegance, innovation, and intentional simplicity. The design explores a seamless balance between form and function—highlighting the wearable’s lightweight design and futuristic features through thoughtful visuals and refined motion.
Every section is structured to guide the viewer through a calm, immersive journey. Soft gradients, spacious layouts, and fluid transitions create an atmosphere of clarity and sophistication. The interface is intentionally minimal, allowing the product’s design and purpose to speak for itself while maintaining a cohesive brand narrative.
Client
Michile Johnson
Year
2025
Category
Branding




Challenge
Reinvent the traditional wristwatch with modern craftsmanship, maintaining the timeless appeal while subtly integrating smart enhancements. The challenge was to bridge tradition and innovation while keeping the design timeless.


Outcome
The Classic Wristwatch honors iconic design while introducing refined smart capabilities. Its black strap and balanced proportions reinforce elegance, ensuring users experience both heritage and modern utility without disruption.




More Projects